The soaring popularity of smartphones is crushing demand for point-and-shoot cameras, also sharp drop in sales of digital compact cameras marks them as the latest casualty of smartphones as videogame consoles and portable music players also struggle against the all-in-one features.

During 2010-11, 75 per cent of total camera sales in India was contributed by these point and shoot cameras, and the rest contributed by SLR cameras. But in 2015, this per centage dropped to just 30 per cent, and it is expected fall by 2017, only 10-15 per cent of overall sales would occur from this segment. The only hope for the digital camera brands in India now will depend on the forthcoming festive season which is expected to revive the demand.

All three major player camera brands, Sony, Canon and Nikon, have roped in Bollywood stars as their brands ambassadors as well as reaching out to the tier II and III cities in a bid to expand their reach.

There has been a subsequent rise in the demand of smartphones in India in the last one year and one of the reasons behind this growing importance is largely due to the increase in social networking site. Most of the youth in the country share photographs online and upload photographs, which has become a new trend in the metros thus giving rise to the need for smart phones, said Rawat.

By: DocMemory
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