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Chinese manufacturer: Smartphone prices to be affected by Brexit


Thursday, June 30, 2016

Smartphone maker OnePlus has said the UK's decision to leave the European Union could force it to raise its prices.

The Chinese manufacturer of the OnePlus 3 smartphone said in a post on its official online forum that "the worrying downward trend of the GBP [British pound] may make it difficult to maintain our current pricing structure in the UK".

The value of the pound dropped steeply in the immediate aftermath of the vote to leave the EU in last week's referendum.

"Our margins have always been thin, and our expenses are mainly in USD [US dollars]. This being the case, sudden drops such as the one that the pound has recently experienced could have a direct impact on our prices," the technology firm said in the statement.

"We're telling you this now because we don't want you to be blindsided. If you're thinking of buying, we recommend doing so sooner rather than later. However, if a price change comes to pass, it will not be a decision that we take lightly."

The company added that it was not concerned about the future of its business in the UK, Europe or globally, saying its most recent phone - the OnePlus 3 - had been its most successful product ever.

"Whatever happens with our prices in the UK, it won't come out of the blue. We'll try as best we can to keep you informed, when we know more, we'll be sure to give you several days of notice," the statement concluded.

Most of the other major global technology companies, including Google, Apple, Facebook and Amazon, are yet to comment officially on the referendum result.

However, telecoms giant Vodafone has warned it could move its headquarters from the UK, while Virgin Group founder Sir Richard Branson said a project that could have created 3,000 jobs has been pulled by the firm over uncertainty following the Brexit vote.

By: DocMemory
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