Huawei is turning to artificial intelligence in the hope of getting one up on its rivals, including Apple and Samsung.

The firm has announced that its next smartphone, the Mate 10, will come with its own Kirin 970 chipset with AI processing capabilities – marking the first time a Neural Processing Unit has been used in a smartphone.

The chipset means that instead of relying on AI in the cloud, the smartphone will have its own sensing abilities within the device.

Speaking to Reuters at the IFA conference in Berlin, Richard Yu, chief of consumer products at Huawei, said: 'Compared with Samsung and Apple, we have advantages.

'Users are in for much faster (feature) performance, longer battery life and more compact design.'

As well as giving the smartphone AI capabilities, the Kirin 970 chip will also give the Mate 10 50 per cent longer battery life, according to Huawei.

The Mate 10 will be unveiled on 16 October, one month after Apple reveals its highly-anticipated iPhone 8.

This isn't the first time that Mr Yu has claimed that the next Huawei device will outperform the next iPhone.

In July, he claimed that the Mate 10 would take better pictures, charge faster and have a better battery life than the iPhone 8.

But Apple isn't shying away from artificial intelligence research.

A new report from the Wall Street Journal suggests that Apple is trying to draw attention to its AI efforts, in the hopes of luring in tech talent.

The report reveals that Apple launched a public blog in July to publicise its AI work, and has allowed its researchers to speak at several conferences on artificial intelligence.

In March, Charlie Tang, a research scientist at Apple gave a presentation on robots, but didn't specifically mention any of Apple's work.

In an interview, Mr Tang said: 'We want to open communication with the [artificial intelligence] community.'

Trying to be more open might not come naturally to Apple, which holds strict secrecy on many of its products, like the iPhone. J

ack Clark, head of strategy at OpenAI, told the Wall Street Journal that 'overcoming that [culture] is difficult.'

While Apple has vowed to publish more of its AI research, it remains to be seen how much.

Professor Ruslan Salakhutdinov, director of AI research at Apple said: 'You can have quantity, but producing high quality research is very important.'

By: DocMemory
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