Advanced Micro Devices unveiled a high-end Ryzen microprocessor and a new Radeon Navi-based graphics processing unit (GPU) for PC gaming.

CEO Lisa Su said in a speech at the Electronic Entertainment Expo (E3) that AMD is unveiling the Ryzen 3000 Series processors and the Radeon 5700 Series graphics cards. The Ryzen 3900 X has 12 cores and runs at 105 watts and costs less than half the price of Intel’s competing chip, Su said.

“It’s all about gaming, because we believe that the gaming market is a phenomenal market,” Su said. “We are one of the very, very few companies that can bring what’s needed to the gaming market that we love, for every category of gaming. Gamers are some of the toughest people to please. They have extreme requirements. They want everything. They want fast framerates. They want incredible quality. They want extremely responsive. And they want it, frankly, on every platform. Do we care about gaming? We absolutely care. And we are going to win in gaming.”

Meanwhile, AMD also unveiled its Radeon RX 5700 Series, which uses the RDNA graphics architecture.

Su reminisced about when she first unveiled Zen, the processor architecture that helped it become more competitive against Intel, in August 2016. Since then, AMD introduced the first Zen-based Ryzen desktop chips in March 2017, and it followed up with server and mobile chips. Su said that AMD has been gaining market share on Intel for the last six quarters.

“I talked to you about our journey as a company, what we were trying to accomplish, where we were trying to go,” she said. “We were about high-performance technologies, we were about great products, and we promised to be very very ambitious.”

And now the company is preparing to sock it to Intel once again. AMD has shifted much of its processor line-up to 7-nanometer manufacturing (which, because of nomenclature, is the equivalent of Intel’s 10-nanometer manufacturing). But Linley Gwennap, analyst at the Linley Group, said in an interview that Intel’s transition to 10-nanometer (now scheduled for late this year) has been a “disaster.” He thinks AMD is poised to make more gains against Intel.

In the meantime, AMD is now poised to ship both 7-nanometer graphics processing units (GPUs) and processors in the coming months. The company showed how the latest AMD processor could run Ubisoft’s Tom Clancy’s The Division 2 better than Intel’s competing chip.

“Everything that we’re showing you here in 2019, is a result of decisions that we made three to five years ago,” Su said. “And you never know whether you’re right, frankly, you have to bet ahead of the game. But we believe we made some really good decisions.”

Su said that AMD’s chips are targeting all parts of gaming — cloud gaming via data center hardware, PC gaming, and console gaming. AMD also recently partnered with Samsung to move into mobile markets. AMD’s chips will power Google’s Stadia infrastructure for cloud gaming, and AMD’s chips will be the heart of the upcoming PlayStation 5 from Sony.

“They are a great, great partner with a huge vision for where gaming should go into future,” Su said. “And what they announced is we are working together on a custom SoC that has 7-nanometer, Zen 2, and Navi [graphics] architecture.”

AMD said that the Navi-based Radeon 5700 Series has 50% better performance per watt than the previous AMD Vega graphics architecture. It uses the RDNA graphics core architecture.

The new Navi-based designs have a streamlined graphics pipeline, said Scott Herkelman, general manager of the Radeon graphics chip business at AMD.

“This is the rebirth of Radeon,” he said.

By: DocMemory
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