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Lucid Motors to challenge Tesla in electric car production


Friday, December 6, 2019

Lucid Motors has broken ground on the first phase of its $700 million facility in Case Grande, Arizona.

The company plans to begin producing its first car, the Lucid Air luxury sedan, in late 2020.

The Lucid Air is an electric vehicle intended to be “designed, engineered, and destined for manufacture entirely in America,” says CEO Peter Rawlinson.

Former senior director of production at Audi, Peter Hochholdinger, will head up Lucid’s manufacturing. More recently, Hochholdinger oversaw Tesla’s factory in Fremont, California.

The Lucid Air is expected to serve as an alternative to Tesla’s luxury sedans, the Model S and Model 3.

The company calls this investment “just a start” of what it has planned for its Arizona investments.

The city, county and state expect 4,800 direct and indirect jobs to come from the investment by 2029, and an estimated $32 billion revenue impact for the city and county over a 20-year period.

By: DocMemory
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