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Samsung leads smartphone memory market with 50% revenue share


Friday, July 3, 2020

Samsung Electronics maintained its lead in the smartphone memory market with 50% revenue share in the first quarter of 2020, followed by SK Hynix and Micron Technology, according to Strategy Analytics. Samsung, SK Hynix and Micron captured almost 84% revenue share in the global smartphone memory market during the quarter.

The smartphone NAND flash chip revenue observed 4% year-over-year growth driven by price stabilization and higher capacity flash demand in the first quarter of 2020, Strategy Analytics indicated. The market was led by Samsung with a revenue share of 44%, followed by Kioxia with 21% and SK Hynix with 16%.

The total DRAM market revenue for smartphones registered a decline of 4% year-over-year in the first quarter of 2020, due to the seasonality and demand shift to other categories, Strategy Analytics said. In terms of market share, Samsung registered a revenue share of 55%, followed by SK Hynix and Micron with 25% and 19%, respectively.

"The smartphone memory market experienced only a modest decline in revenue as the memory chip market rebounded from previous levels of decline owing to the correction of inventory and early chip orders from customers in order to manage future COVID-19 disruptions," said Strategy Analytics analyst Jeffrey Mathews. "Samsung Memory continued to witness traction for its UFS 3.0 Flash and LPDDR5 DRAM memory chips and managed design wins with leading smartphone OEMs in Q1 2020."

"The smartphone memory market will continue to be challenged by the fall in smartphone memory demand on the back of COVID-19 pandemic disruptions on global smartphone production and also causing demand for smartphones to drop significantly," said Stuart Robinson, executive director of Strategy Analytics' handset component technologies service. "However, the demand for high density memory chips featuring UFS 3.0 and LPDDR5 remains upbeat among smartphone OEMs."

By: DocMemory
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