The effects of increased NAND pricing by manufacturers have started translating into consumer markets, as wholesale SSD & related storage products witness price bumps.

It is highlighted by Chinese industry experts that the SSD market is ready to combat with negative financial results, that have been pouring in for the past several quarters. After an aggressive wave of production cutdowns, manufacturers have started to increase NAND flash memory pricing, and they have already taken into effect.

It is being reported that TLC, which is a type of NAND flash memory, has reached $25.5 per unit for 256 GB, and $48.5 per unit for the higher 512 GB in the wholesale market, which is much higher than what it was in previous quarters, making it evident that consumer storage products will see a noticeable price increase.

In our previous coverage, we mentioned how industry leaders such as Phison & Western Digital are adopting price increases, with reports of a whopping 55% increment in NAND pricing, gradually over consecutive quarters. Moreover, just recently, a report from Trendforce has disclosed that NAND flash prices will rise by 50% almost immediately. This step is necessary for companies to be sustainable going ahead, since the dwindling demand coupled with supply chain disruptions have torn down the company's financial results, and the only way they can recover is through price increments.

Now what does this mean for an average consumer? For starters, expect SSDs and HDDs to soar in price, and we have already started to see its effects in the markets. For those waiting for the right time to switch to next-gen storage solutions, now is probably the right time, since it won't take too long before we see "unexpected" price increases.

By: DocMemory
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