Amazon is shutting down Freevee, the free ad-supported streaming service that operates under the IMDb brand it owns. The service's content has already been moved to Prime Video, and new episodes of Freevee originals will remain accessible to non-Prime subscribers.

The phaseout, slated to be completed in the coming weeks, will affect users in the regions where Freevee is currently available, meaning the US, UK, Germany, and Austria. Once the transition is complete, Freevee content will appear in Prime Video's "Watch for Free" category.

"To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding. There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select Originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST Channels—all available on Prime Video," Amazon tells Deadline.

Rumors about Amazon shutting down Freevee surfaced in January when the company added an ad-supported tier to Prime Video, which is home to over 100 add-on streaming services and some free, ad-supported TV channels (FAST channels). By migrating Freevee's content, Amazon has effectively expanded Prime Video's offerings for non-paying members.

Freevee made its debut in 2019 as IMDb's Freedive. It was later rebranded as IMDb TV and then Amazon Freevee. The platform had gained some traction through shows like Jury Duty and Bosch: Legacy.

By: DocMemory
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