Thursday, December 5, 2024
Samsung retained its top position in revenue ranking. Strong enterprise SSD demand in North America offset declines in smartphone product shipments, resulting in a 5% drop in bit shipments. However, higher ASP helped maintain its revenue at $6.2 billion, similar to 2Q 2024 levels. For 4Q 2024, Samsung’s NAND Flash revenue is expected to experience a slight decline due to weaker order momentum.
SK Group (including SK hynix and Solidigm) ranked second in revenue. Despite weak smartphone and PC demand leading to a 15% drop in bit shipments, strong performance in enterprise SSDs significantly bolstered profitability. TrendForce projects that while enterprise SSD price growth will moderate in 4Q 2024, stable shipments will help SK Group maintain flat revenue.
Kioxia secured third place in revenue, followed by Micron and Western Digital/SanDisk (WDC). Kioxia benefited from the seasonal peak in U.S. smartphone production and increased enterprise SSD shipments, leading to a 9% rise in bit shipments and growth in both ASP and revenue. However, with the smartphone production peak ending in 4Q 2024, Kioxia’s revenue is expected to drop by over 10%.
Micron achieved a 10% QoQ increase in bit shipments across all product lines, with revenue rising 26.6% QoQ to $2.51 billion, driven by higher ASP. However, broader product shipment declines—excluding enterprise SSDs—may lead to a slight revenue dip in 4Q 2024.
WDC recorded a 15% QoQ increase in bit shipments that exceeded expectations. However, a higher share of low-end products in its mix negatively impacted ASP and limited revenue growth to just 7%.
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