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Volvo Axes $35K Electric Car (For Now), Citing Higher Demand for Pricier Trims


Friday, January 24, 2025

Volvo's much-anticipated EX30 electric car will debut in the US at $44,900—almost $10,000 more than the $35,000 the company advertised during the vehicle's 2023 debut.

The online configurator is now live for this trim and the pricier Ultra variant ($46,600). It's unclear if a $35,000 trim will ever arrive, although Volvo tells PCMag that a cheaper EV is still its "ambition" and promises to "share more details on timing at a future date."

The $44,900 model costs more because it has two motors instead of one, giving it 422 horsepower. It has 253 miles of range and charges in just 25 minutes. Volvo says it had higher demand for this version, so the company prioritized launching it first.

The lower-priced EX30 (€36,000) is a bestseller in Europe, so it's curious that Volvo predicts higher demand for the pricier model in the US. Speaking of Europe, the EX30 will now come out of Volvo's Belgium factory instead of China, where parent company Geely is headquartered.

Volvo also announced US pricing for the super-premium EX90 SUV, its flagship electric option, built in South Carolina. The 7-seater starts at $79,995, the same price it advertised in 2022. Buyers can choose from seven other trims, including some 6-seat options, that go up to $89,845. The EX90 earned a 4-star review on PCMag.

The company also reexamined the naming conventions for its electric lineup, choosing to slash the "XC" branding for vehicles like the XC40 Recharge. It's now the "EX40" and starts at $52,500. PCMag gave it a 3.5-star review for the 2024 model year.

By: DocMemory
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