South Korean automaker Hyundai vows to introduce a midsize pickup truck to its U.S. lineup, while doubling its hybrid offerings and targeting 80% of models sold in the U.S. be assembled domestically.

hese goals, part of the automaker’s 2030 product roadmap announced today during its 2025 investor day in New York, join previous goals of hitting 5.5 million total global sales and 3.3 million electrified-vehicle sales by 2030.

“We are delivering comprehensive electrified portfolios across all segments, localizing production in key markets, and leveraging breakthrough technologies from software-defined vehicles to next-generation batteries,” José Muñoz, president and CEO Hyundai Motor Co., says in a statement of product plans.

The midsize pickup truck announced today is an in-house development targeted for pre-2030 introduction date in North America. This is a separate vehicle from the one Hyundai is co-developing with General Motors for Central and South American markets as part of a joint-venture agreement.

Hyundai already plays in the U.S. pickup segment, somewhat, with its Santa Cruz. That model is a derivative of the Tucson midsize CUV, but smaller and less capable than most of today’s midsize pickups, including the best-selling Toyota Tacoma.

By: DocMemory
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