Apple typically announces its new products in one fell swoop, but Bloomberg’s Mark Gurman reports that Cupertino may change things up for next week's reveal.

Apple is hosting a special "experience" on Wednesday, March 4. Apple typically refers to its launches as events if they're announcements, and it normally hosts its reveals on Tuesdays. Gurman says he has heard that this will instead be an event for the press to try products that will be announced in the preceding days.

Sources tell him that at least five products will be announced throughout the week, starting on March 2—likely on Monday, Tuesday, and Wednesday. If true, it may mean we see a flurry of announcements over three days rather than all at once.

New Phones and AI Features? What to Expect From Galaxy Unpacked | Tech TodayNew Phones and AI Features? What to Expect From Galaxy Unpacked | Tech Today Previous rumors suggest we are set to see an iPhone 17e, new iPad models, and the long-rumored low-cost MacBook. That MacBook is reportedly set to feature a 12-inch display and an Apple A-series processor, which is typically used in iPhones and iPads. Other rumors suggest we may also see new MacBook Pro models with an M5 Pro and an M5 Max powering each.

Those three categories may get their own days. Apple has yet to announce a livestream for its March 4 event, further suggesting it won't be a traditional launch. The brand is hosting its experiences in London, New York, and Shanghai.

The last Apple product launch came with little fanfare; it introduced the second-gen AirTag in a press release alongside a new Apple Watch band design to celebrate Black History Month. It has experimented with multi-day launches in the past, however. In October 2024, we got three days of Mac announcements, including M4 upgrades for the iMac, Mac mini, and MacBook Pro.

By: DocMemory
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