Friday, November 1, 2002
Gateway will come out with its first television in years - a branded 42-inch screen plasma TV for just under $3,000, according to sources close to the company.
The price is undreds of dollars well below the price of competing models. In September, the average selling price of plasma TVs in the United States was $6,328, according to industry analyst.
"You're going to see us get into a lot of digital media products," said a Gateway spokesman. "We're taking market share and gaining revenue sequentially. Our PC line is as strong as it has been in our history."
Some analysts speculated that Gateway is getting a special deal on the plasma screens from LG Philips. But analysts cited that LG Philips sells plasma TVs for more. Margins on these televisions are high, approximately 30 percent. Gateway may just be lowering margins to take the market share.
By: DocMemory
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