Tuesday, November 12, 2002
AMD will rollout a high-density flash memory chips that could speed up development for adding advanced features in cellular phones and handheld computers.
AMD said its new MirrorBit technology will increase the density of its flash memory used to store and execute code, such as the operating system, in a range of devices, from cell phones to car entertainment and navigation systems and routers and switches, which direct traffic over the Internet.
MirrorBit allows a flash memory device to hold twice as much data as a standard flash device without compromising performance ,AMD said.
MirrorBit "drives the cost down and brings advanced features to a wider audience," said Bharath Rangarajan, director of product marketing at AMD's memory group.
For example, MirrorBit-based storage devices could be used to bring camera phones, and "car navigation systems from the high-end $70,000 or so, down to mass markets," he said.
"We can triple the output from the factory and still maintain the same levels of performance" as with less dense storage devices, he said.
The new MirrorBit-based storage devices will enable AMD to compete for the first time against Intel's StrataFlash device, announced several years ago.
AMD is the second-largest provider of flash memory, behind Intel.
By: DocMemory
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