Thursday, November 14, 2002
Yahoo Inc, unveiled an e-mail service that offers users expanded storage and new account management features, its latest move to expand its subscription revenue and lessen its reliance on Web advertising.
Yahoo said Yahoo Mail Plus will cost anywhere from $29.99 to $59.99 per year, depending on how much storage the user wants. The packages range from 25 megabytes to 100 megabytes of storage space.
Mail Plus will allow users to attach more and larger files to their messages, block more addresses to prevent junk or "spam" messages, and set up more filters to direct specific messages to specific folders.
The new service will also allow access to Yahoo mail accounts through traditional desktop e-mail programs like Outlook or Eudora, allow messages to be sent from different e-mail accounts through Yahoo, and remove the company's promotional taglines from messages.
Yahoo has cited paid services like extra e-mail storage as a key growth area. Such services, which the company has been adding to offset a prolonged slump in advertising, accounted for 41 percent of Yahoo's revenue in the most-recent quarter.
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