Tuesday, November 26, 2002
Sony Ericsson, a joint venture between Swedish mobile equipment maker Ericsson and Japanese consumer electronics giant Sony sold only 5 million cell phones worldwide in the third quarter compare to the more than 8.5 million sold by Ericsson and Sony before the merger, in the same quarter a year ago, reported by a market researcher.
Analysts said the company needs to bring out new products soon if it wants to stop the devastating sales decline.
Sony Ericsson has said it aims to become the world's leading mobile phone maker by 2006. But it is still losing money. Ericsson said separately Tuesday it would need to pump more money into the venture in 2003 to see it through to profitability.
Market leader Nokia from Finland came out at 35.9 percent market share, up from 34.1 percent in the year-ago quarter and 35.6 percent in the second quarter of this year.
Like Sony Ericsson, U.S.-based Motorola also came out lower in the sell-through to consumers, at a global market share of 14.4 percent.
South Korea's Samsung powered ahead, taking a 10.6 percent market share compared with 7.5 percent a year ago.
No. 4 Siemens from Germany, which in contrast to Samsung focuses on very low-end models and has one of the lowest average selling prices in the industry, saw its market share rise to 7.8 percent from 7.5 percent a year ago.
By: DocMemory
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