Tuesday, December 17, 2002
In a move to boost sales during the holiday season, Gateway will give up to $100 toward future purchases to consumers who trade in their old PCs and peripherals when purchasing a new Gateway desktop or notebook.
The company is also currently offering free shipping and handling on all of its desktops and some notebooks in the United States, among other promotion.
Gateway CEO Ted Waitt told attendees at a conference on Dec. 4 that unless sales improved soon, the company might be forced to cut its fourth-quarter outlook. Since Waitt's speech, Gateway has unloaded a barrage of incentives to spark sales.
Trade-in deals are popular among retailers which has offered consumers to trade in their old Windows-based PCs to receive credits of $100 to $200 toward the purchase of new PCs. That is slightly different from Gateway's deal of giving credit toward future purchases.
Gateway, which is already offering aggressively low prices on its PCs, also launched the buy-one-get-one-free PC offer over the weekend. That program gives customers who buy a certain Gateway 700XL desktop or 600XL notebook model a free Gateway 300S desktop. The 700XL model costs $3,499, while the notebook sells for $2,399.
Gateway's 300S PC is a pretty powerful desktop with a 2GHz Intel Celeron chip and a CD burner for $399 without a monitor. It can also be purchased with a 15-inch flat panel for $699. Both prices include a $100 rebate.
By: DocMemory
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