Monday, January 6, 2003
PC maker Gateway is set to reshuffle its management and rework its strategy after a disappointing holiday season, according to a report.
Gateway CEO Ted Waitt told The Wall Street Journal that the changes are a "realignment'' of operations.
He declined to specify any plans but said the company was looking at its 272 retail stores for further cost cutting.
A year ago, Waitt expected to lift sales volumes and to turn a profit by cutting prices. But he now concedes the goal of selling 1 million PCs per quarter is hard to reach, the newspaper said.
Gateway's U.S. market share for PCs fell to 6.1 percent, down from 9.3 percent three years ago, according to the newspaper.
By: DocMemory
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