Tuesday, January 28, 2003
Apple Computer Inc. said Tuesday it will cut prices on its high-end Power Mac line PCs and on its flat-panel display monitors to boost sales.
Computer makers are getting into price war as computer demand has been soft for more than two years. Competition in the PC monitor market has also heated up.
Apple cut the price of the 1 gigahertz Power Mac G4 to $1,499 from $1,699. That's the lowest price point it has offered in the Power Mac line since the late 1990s, said Tom Boger, director of Power Mac product marketing.
It also lowered its price on the 1.25 gigahertz Power Mac G4 to $1,999 from $2,499, he said.
Apple introduced a 20-inch cinema display model that starts at a price of $1,299 to replace its 22-inch model, and cut the price on its 23-inch screen by 43 percent to $1,999 from $3,499. It also cut the price of its 17-inch Studio model to $699 from $999.
By: DocMemory
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