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Lexmark to introduce new products


Thursday, April 3, 2003

Lexmark to introduce new productsLexmark International plans a major product unveiling next week targeting corporate market that want all printing, scanning and coping functions to be integrated in one machine, reported by news.com.

The No.2 printer maker will introduce so-called multifunction peripherals (MFPs) that offer better integration of scanning, printing and copying functions.

Lexmark also is expected to introduce new products in its mainstay laser printer market. Rival HP introduced two new laser printers on Wednesday and cut prices on several other models in an effort to boost the company's appeal to small and midsize businesses.

Many companies can cut their printing budgets by 10 percent to 30 percent by rationalizing their array of copiers, faxes and printers, analysts estimate, with multifunction peripherals representing an attractive option for many companies.

"Lexmark is doing quite well," an analyst said. "They understand this business, and they understand document management and workflows."

 

By: DocMemory
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