Thursday, April 3, 2003
Lexmark to introduce new
productsLexmark International
plans a major product unveiling next week targeting corporate market that want
all printing, scanning and coping functions to be integrated in one machine,
reported by news.com.
The No.2 printer maker will
introduce so-called multifunction peripherals (MFPs) that offer better
integration of scanning, printing and copying functions.
Lexmark also is expected to
introduce new products in its mainstay laser printer market. Rival HP introduced
two new laser printers on Wednesday and cut prices on several other models in an
effort to boost the company's appeal to small and midsize businesses.
Many companies can cut their
printing budgets by 10 percent to 30 percent by rationalizing their array of
copiers, faxes and printers, analysts estimate, with multifunction peripherals
representing an attractive option for many companies.
"Lexmark is doing quite well," an
analyst said. "They understand this business, and they understand document
management and workflows."
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