Dell Computer regain back its title from HP as the world's largest personal computer maker, helped by seasonal demand that rewarded the company for its large corporate customer base

Market share gains are increasingly important in the PC market because overall industry revenues have stalled in the past few years. Consumers typically buy more computers around the year-end holidays and fewer during the first quarter, according to market research firm IDC of Framingham, Massachusetts.

"You would expect that HP, which has higher consumer mix, would reap more in the fourth quarter than in the first quarter, when vendors with a better commercial mix like Dell and IBM tend to pop back out again," said IDC analyst Roger Kay.

HP has been in a fierce battle for the No. 1 PC maker spot since it bought rival Compaq Computer Corp. last May and leapfrogged over Dell to become the leader. Dell took the lead in the third quarter, only to be replaced by HP in the fourth quarter.

Dell, which sells PCs directly to its customers, has used its high-volume sales to put pressure on its suppliers and keep prices low.

By: Docmemory
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