Wednesday, June 18, 2003
SanDisk and Sony announced that they have signed a cross licensing agreement covering Sony's Memory Stick.
This agreement enhances the relationship that SanDisk and Sony have built over the last two years, since their initial September 2001 collaboration agreement to offer Memory Stick media. The initial agreement was followed by a January 2003 announcement introducing joint development of Memory Stick PRO media designed to realize new levels of performance, such as real-time recording of high-resolution moving images.
SanDisk holds rights to manufacture Memory Stick PRO media, based on the January 2003 announcement.
The cross licensing agreement this time enhances the relationship and expands the cooperation between SanDisk and Sony to cover various Memory Stick products.
This agreement will allow SanDisk to manufacture and sell Memory Stick that include Memory Stick, Memory Stick Duo, Memory Stick with Memory Select Function and Memory Stick I/O cards under the SanDisk brand. SanDisk will begin manufacturing Memory Stick media under the new cross licensing agreement in the second quarter of 2003.
According to Sony, Memory Stick products have a share in excess of 25% of the total market for removable flash storage cards.
Memory Stick has been adopted in more than 600 models and across more than 60 product categories. Worldwide cumulative shipments of Memory Stick media reached 39 million units, and shipments of Memory Stick compliant products reached 40 million units as of April 2003.
Based on the new agreement, SanDisk and Sony will further promote Memory Stick throughout the industry. They expect that the Memory Stick format will gain additional support to pursue its position as an industry standard.
By: DocMemory
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