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Motorola aims for 25% worldwide share


Tuesday, October 28, 2003
The world's second largest mobile phone maker, Motorola, has reiterated its target of achieving 25 percent market share worldwide.

The company is also bullish about the Southeast Asian market and plans to increase the scope of its R&D activities in Singapore.

Last month, CEO Chris Galvin said he would step down after more than six years at the helm - and the search is presently underway for a replacement.

Motorola also announced plans to spin-off its semiconductor unit and focus on other key areas like handsets, wireless infrastructure and broadband.

The company's President and COO, Mike Zafirovski, who is visiting Singapore, talked to our reporter about the company's key strengths and marketing plans.

He said Motorola is confident about its infrastructure business, broadband and handsets sectors but he also mentioned two other businesses.

Mr Zafirovski said: "But actually, the other two are not as well known but we believe that those have the the greatest growth in profitability opportunity for us. One is the so-called commercial and government business. We've been in that business now for 60 years - the first walkie-talkie was manufactured in World War Two. And right now we're the main provider to fire and police departments all over the world. So we're very, very excited about that business. The other which you did not mention is the automotive business. As you may know, the first product was the car radio and today this is a US$1.5 billion business."

Commenting about Asian markets, he said; "China, of course, is the single largest market. For our handset business, we're in the number one position, about 22 to 23 percent market share. Not as high as it was a year ago, but nevertheless still number one position."

He noted that China is also a great opportunity for all the other Motorola businesses.

For the Southeast Asian region, "we have products and quite a few of them are made in Asia - whether it's in Singapore or Malaysia" and the company will soon add resources to serve its customers better.

On the search for a CEO, Mr Zafirovski said that the process is both internal and external and he is, of course, interested in the job.

He told our reporter: "This is a terrific company. We have a very proud history, very promising future so certainly I would like to have the privilege to have the CEO position. This is a very unique opportunity...that's why the board will have to do their task very seriously as well. As you know, the board's number one priority is to ensure they have their right CEO in the job."

By: DocMemory
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