Tuesday, December 23, 2003
Sony, one of the world's top three manufacturers of DVD burners, planning to shutdown its DVD burner production and award OEM orders to Taiwanese companies.
Taiwanese companies producing DVD burners are Lite-On IT, BenQ, Quanta Storage, Behavior Tech Computer, Asustek Computer and Accesstek, expecting to receive Sony¡¯s orders. Fierce competition is likely to occur in the second quarter as the unit price for a DVD burner may dropped to US$120-130 from presently price at US$170-180 per unit.
Taiwanl computer stores selling older DVD burner at NT3, 400. Lite-On IT, due to its close relationship with Sony, is the most likely to be Sony¡¯s partner, Taiwanese makers pointed out. Lite-On IT expects to deliver five million to six million DVD burners of various types this year, soaring from the one million units shipped last year, according to the company¡¯s Optical Disc Business general manager Michael Gong. According to Japan-based Techno Systems Research (TSR), NEC, Pioneer, Sony and Toshiba were the world¡¯s top four suppliers of DVD burners during the first three quarters of this year, recording respective global market shares of 25%, 19%, 13% and 10%. Other top Japanese DVD burner makers may also soon follow the footsteps of Sony.
By: DocMemory
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