Tuesday, February 3, 2004
Google was named Global Brand of the Year among internet users by consultants Interbrand for the second year.
The company offers search service in 97 languages and is planning to go public raising $4 billion. The company said it would continue to offer a "clean, friendly but credible" path to accessing the Internet.
The Brandchannel poll attracted responses from 4,010 people in 85 countries. The sole criterion on which brands were ranked was "impact," which could be positive or negative.
Following are the top 10 global brands in order as ranked by the poll: Google, Apple, Mini, Coca-Cola, Samsung, Ikea, Nokia, Nike, Sony, and Starbucks.
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