Samsung plans to open an electronics showcase in New York September. The showcase will serve a similar function as Sony outlets in New York and San Francisco. The "store" or showcase won't actually sell products, rather it will highlight Samsung's design efforts and brand.

Although Samsung was once known as a low-cost manufacturer, the Korean electronics company has managed to move toward the high end of the market for consumer electronics through an emphasis on design, according to the company. Now, Samsung employs about 441 designers worldwide.

The company has become one of the fastest-growing brands in the world, according to brand analysis firm Interbrand. Overall, revenue came to $36.4 billion in 2003, while net profit came to $5 billion. Both revenues and profit are growing rapidly this year. Electronics division has been the largest revenue source for Samsung as a whole.

By: DocMemory
Copyright © 2023 CST, Inc. All Rights Reserved