Thursday, June 17, 2004
Nikon plans to boost its production capacity for a hot-selling digital single-lens reflex camera and looking at an eventual exit from film compact cameras due to sliding demand.
Nikon said it would raise monthly capacity for the "D70" model to above 90,000 units by September or October, compared with 70,000 when the camera hit stores in March.
Digital single-lens reflex cameras, or SLRs, are high-performance cameras that can be used with new interchangeable lenses or with many of the millions of lenses originally sold for analog SLRs. They generally offer more options than "point and shoot" models, which have a fixed lens.
Nikon aims to sell 1 million digital SLRs in the current business year to March 2005, compared with about 300,000 in 2003-04. It expects sales of all digital cameras to reach 7.8 million units, up 44 percent from 5.4 million units last year.
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