Tuesday, August 17, 2004
AOL plans to bundle its dialup Internet service with low-priced PC targeting low-income and minority households, the company said.
Customers can sign for a year internet service contract and get the low-priced PC at Office Depot this month. The launch is part of a broad strategy at the recovering online service, which watched 2.2 million members abandon its service.
Executives said it hoped to attract the 27 percent of U.S. households comprised of seniors, African Americans and Hispanics who do not yet own a PC.
The computers will come configured with a simple desktop with large icons that send users to specific areas of the AOL service or applications loaded on the computer. They can also be preconfigured for Spanish language speakers.
By: DocMemory
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