Wednesday, August 18, 2004
Real slashed prices at its online music store this week, offering songs and albums at nearly half of what Apple charges at its ITunes store.
In limited time, the company is charging $0.49 per song and $4.99 for most albums, compared to the $0.99 a song and $9.99 per album normally charged by ITunes and other music sites.
Real says it cut prices as part of its new "Freedom of Choice" campaign, promoting its RealPlayer 10.5 software. The new software features a technology, called Harmony, that allows consumers to download songs they can play on more than 100 portable devices, including Apple's iPod and IPod mini devices.
By: DocMemory
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