The retail prices of 16x DVD DL (single-sided double-layer) burners steadily going down and has reached NT$3,500 for some local brands in Taiwan. The competition among the three top local DVD burner brands such as Asustek, Lite-On and BenQ are getting stiff.

At the introduction of 16x speed DVD DL at the local market a month ago, have saw the price dropped to 10~15 percent. Now, it is also mounting pressure on 12x speed and 8x speed DVD burner. Local computer shops are selling 8x speed DVD burner at NT$ 2,400 while 12x speed at NT$2,950. The price of 16x speed DVD burner if supporting only either DVD+R or DVD-R (does not support DL) has declined to NT$NT$2,800.

While international brands such as Pioneer, Sony and NEC still cost above NT$4,200. Meanwhile, there was reports saying that DVD burner for notebooks PC saw tremendous growth in the consumers market as the number of people using it to make video, music and image files in their portable systems, a market research firm said.

According to Sam Bhavnani, an analyst from Current Analysis, the notebook PCs with DVD/RW burners accounted for 45 percent of all laptops sold, compared with 12 percent in December 2003. Thus, it driving the higher sales of DVD/RW-enabled notebooks upward as the consumer demand for the high-capacity disks to store media files, coupled with declining prices for the laptops. As a result of increasing consumer demand, more notebook manufacturers are expected to make a DVD/RW drive a standard feature, narrowing the performance gap further between notebooks and desktop PCs, Current Analysis said.

By: DocMemory
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