Thursday, December 23, 2004
Forrester Research, a technology analyst said the numbers of personal computers in use worldwide will more than double by 2010, powered by China, India and Indonesia, which was revealed in a report "Sizing The Emerging-Nation PC Market."
Inside the book said that the mature markets in the US, Europe and Asia-Pacific would add 150 million new PCs to the world market by 2010, but in the Asia region will see 1.3 billion by 2010 from 575 million this year. Forrester said: “The battle is set for top international firms lead by Dell and Hewlett Packard versus the local manufacturers, and "fundamentally change the rules of the game." Forrester senior analyst Simon Yates said. "Instead, local PC makers like Lenovo Group Ltd. in China and Aquarius in Russia that can better tailor the PC form factor, price point, and applications to their local markets will ultimately win the market share battle." According to Forrester,
Western PC manufacturers would win the first round in emerging markets, but local manufacturers would dominate in the long term. The first phase of computer users in emerging countries, wealthy city dwellers, would buy from Western firms like Dell, HP and IBM. In the second wave is target at middle-class literate people by local manufacturers, which will offer cheaper machines. The rural mass market was a "long-term challenge," Forrester said. "They are likely to choose PC alternatives, such as smartphones," it predicted.
Forrester said computer manufacturers must develop a new generation of PC products that are affordable, simple, localized, useful, durable and serviceable.
By: DocMemory
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