Friday, January 21, 2005
AOL is expanding its online-search capabilities in an effort to establish a bigger presence in the search-advertising market, WSJ reported.
AOL plans to expand the advertising appearing on its search page. It also will use an unusual approach of charging advertisers based on how many telephone calls are generated by their ads.
The heavily competitive online-search category is dominated by Google Inc., Yahoo Inc. and Microsoft Corp. AOL, relies on Google to provide most of its search results, is getting ready to take a bigger piece of pie of the search-ad market.
By: DocMemory
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