"That's looking like 'No'," Rollins, speaking at an investor conference in Phoenix, said of the company's consideration of using AMD chips. "For a while it was looking like 'Yes."'

With that decisioin, Dell remains the only major PC maker worldwide to build PCs exclusively using Intel microprocessors.

AMD, which made its name as a supplier of inexpensive Intel clones, gained momentum last year by introducing technologies ahead of its arch-rival. It was also helped by a string of missteps by Intel, which had to delay, cancel and recall products after design and manufacturing glitches.

Those gains had led analysts to expect Dell would eventually give in and begin to sell PCs based on AMD's chips. Indeed, Rollins suggested that Dell's customers had at one point been eager to adopt AMD technology.

Intel, however, has regained its footing, and is on track to introduce several important new features in its chips ahead of schedule.

"We believe that Intel has responded," Rollins said of how Intel had played catch up over the past year to match innovations introduced by AMD. "That is now beginning to put customers more at ease that they don't need to make a shift."

By: DocMemory
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