Monday, April 18, 2005
Advertising spending for televisions is expected to slip by 2007 as more ad dollars are diverted to the Internet, according to an industry forecast.
Of the overall ad spending, television's share is expected to peak in 2006 at 37.9 percent, before slipping to 37.8 percent by 2007, according to a study by ZenithOptimedia.
Newspapers and magazines are also expected to see their market share decline. Newspapers are expected to end 2005 with a 29.8 percent global ad spend share, and see their market share fall to 29.3 percent in 2007.
The Internet's share of ad spending is projected to be about 3.8 percent this year and rise to 4.4 percent by 2007. Net ad spending on the Internet grew 21 percent in 2004.
Total ad spending in 2005 is expected to grow 5.4 percent, up from an earlier forecast of 5.0 percent; growth in 2006 is expected to be 6.5 percent, up from 5.8 percent; and 6.1 percent in 2007, up from 5.8 percent, the research said.
By: DocMemory
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