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Sony, Toshiba attempt to unify DVD format


Monday, May 16, 2005 The presidents of Sony Corp., Matsushita Electric Industrial Co. and Toshiba Corp. will meet as early as this week to try come out with an agreement on a unified format for next-generation DVD technology, a source close to the matter said.

The high-level talks offer new hope for negotiations that appeared to have reached a stall in recent days. A senior Toshiba official was quoted on Monday as saying one format based on Sony technology would be "extremely difficult" at this stage.

Both sides still believe one standard is the best scenario, knowing that a prolonged format battle like the one between VHS and Betamax two decades ago would likely discourage consumers from shifting to advanced discs and stifle the industry's growth.

"We continue to believe in the merits of establishing one format but discussions up until now have not been able to produce an agreement," said the source, who spoke on condition of anonymity. "So the talks will be taken to a higher level."

By: DocMemory
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