Targeting power users with its DDR2-800 modules, Kingmax is now more concerned about motherboard compatibility than just following the formal guidelines from JEDEC and Intel. The company is expecting motherboards supporting DDR2-800 to be available on the market soon, while the DDR2-800 specification is not yet finally approved by JEDEC. In addition, Intel has not yet started its validation program for DDR2-800 modules.

According to Lawrence Chang, vice president of sales and marketing at Kingmax, DDR2 products are currently contributing about 5% of the company’s sales. The proportion grew two percentage points from March when DDR2 accounted for 3%, and Kingmax has not changed its plan to increase the proportion of DDR2 in its sales to 20% by the end of this year, Chang emphasized. Around 60% of DDR2 sales from Kingmax now come from SO-DIMMs, and all the DDR2 modules produced by the company are already lead-free, he stated.

Chang also said that Kingmax is going to produce its first engineering samples of fully-buffered DIMMs (FB-DIMMs) early in the fourth quarter this year. These modules will utilize DDR2-400 DRAMs and have capacities up to 1GB. Currently Kingmax has some production of registered DIMMs. According to Chang, their shipments contribute 5% of DDR2 sales and 6% of DDR sales.

By: DocMemory
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