Thursday, September 8, 2005
Texas Instruments says it plans to introduce a new single chip platform, called DaVinci, which combines digital signal and general-purpose processing chips with all the software, design tools and accelerators needed to create the next generation of digital video products.
It's all the basic technology needed to make the latest televisions or video equipment, but in a single chip.
Texas Instruments, or TI, is building a single chip "platform" out of components and software that had required five to eight specialized chips to perform the same functions, it said.
Using this strategy over the past decade to shrink multiple components onto a single chip, TI's OMAP wireless platform has become the brains for 50 percent of the world's mobile phones. Now TI hopes to define the standard for video chips.
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