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Acer aims to expand market share in US, China


Tuesday, October 11, 2005 Taiwan's Acer, the world's fourth-largest PC maker, aims to boost sales by expanding market shares in China and US, challenging the dominance of Dell and Lenova respectively.

Acer, which ranks below Dell, Hewlett Packard Co. and Lenovo in the global market, aims sales of Acer-branded laptops and desktops to reach $10 billion to $11 billion next year versus $8 billion in 2005, President Gianfranco Lanci said.

The Taiwanese firm's growth plan hinges on recently secured deals with retailers and distributors such as Circuit City Stores Inc. in the United States and Digital China Holdings Ltd. in China, Lanci said. Self-branded computers now account for 80 to 85 percent of the firm's overall revenue, he added.

"We want to be number three (globally) by 2007," he said ahead of a briefing to outline Acer's new strategy for China.

By: DocMemory
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