Hynix Semiconductor Inc. of South Korea firmed its second-ranked position, as the company was able to offset its slower bit growth with rising average selling prices (ASPs). The company's DRAM bit shipments grew by only 3 percent, while ASP increased by 8 percent during the quarter. Micron Technology Inc. (Boise, Idaho) managed to grow its DRAM revenue while also achieving sales increases in image sensors and in NAND-type flash memory. The company boosted its market share in DRAM to 15 percent, up from 14.7 percent in the second quarter.

Sequential growth was almost proportional to rank with sixth placed Nanya Technology Corp. growing 33.8 percent and gaining market share at the expense of its larger rivals.

Nanya's global DRAM revenue rose to $435 million in the third quarter, up from $325 million in the second quarter. Nanya's market share increased by 1.1 percent to 6.8 percent in Q3, iSuppli (El Segundo, Calif.) said.

The suppliers that were more dependent on sales to the OEM contract market, saw their sales rise at a lower rate than the market average of 11.8 percent sequential growth, because contract prices were lower than those in the spot market in Q3. In addition these suppliers tend to sell a high percentage of Double Data Rate 2 (DDR2) synchronous DRAMs, a sector which is presently facing oversupply and declining prices, iSuppli added.

Powerchip's DRAM revenue rose only 5 percent sequentially during the quarter because the company increased its foundry sales. Its portion of foundry sales-including sales to its partner, Elpida, increased to 26 percent of total company revenue, up from 20 percent in the second quarter.

By: DocMemory
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