Thursday, January 5, 2006
Lenovo Group said on Wednesday it is gearing up for a major global push for its notebook PCs.
Lenovo said the sales drive will begin in earnest next month around the time of the 2006 winter Olympics in Italy, for which Lenovo is a sponsor, and could include placing Lenovo-brand notebooks in some U.S. retailers that sell to small businesses.
Lenovo wants to sell more of its computers to small- and medium-sized corporate clients, and its new campaign would see it selling IBM's former ThinkPads as a premium product, with the Lenovo brand aimed at more cost-conscious customers, the company said.
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