Tuesday, March 28, 2006
Panasonic said it will start selling a Blu-ray high-definition disc player in September for under $1,500 and expects up to 5 million units sold the first year.
"We think adoption will be strong, based on broad support. For the first 12 months, we expect 4 million to 5 million units to be sold beginning in May and across all platforms, including standalones, computers and gaming systems," said Reid Sullivan, vice president merchandising, Panasonic's entertainment group.
Sullivan said Panasonic sees no need to develop a player to support both Blu-ray and the rival format known as HD DVD, despite a raging war between the two standards and a move to make a dual player for both formats by LG Electronics Inc.
"Unfortunately, there is some confusion between the two but based on the wide support for Blu-ray in the industry, we expect the (growth) curve to be quite steep. We recognize that its best to have one format," said Sullivan.
By: DocMemory
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