According to market research report, the global advertising market will be reached NT$16 trillion by 2009 in which the internet advertising market will be NT$1.12 trillion that showed the Internet advertising market is going to take off and attracts major networking and software companies to join.

Different from Google, Microsoft shifted from technology oriented corporation to new business model oriented. In a press conference, Microsoft emphasized that the window products will be replaced by advertisement in the future. Advertising will become the major revenue resource.

To better get hold on Internet users means to get closer to channels. In order to retrieve more advertisement budget from advertisers, Google, Yahoo!, and Microsoft all provide newly trended and free service to Internet users. Yahoo debut Widge service to provide personalized data capture tool in order to stimulate interaction between personal computer users and Yahoo! Google also changed from data search to instant telecommunication and life information provider. Microsoft not only introduced Windows Live platform progressively but also integrate more convenient service with users. In Vista OS, the Gadgets tools will enable users to have personalized preferential setting.  In the future, more and more major enterprises will make more efforts on Internet business.

By: DocMemory
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