Dell on Wednesday rolled out three new personal computers aimed at consumers who are willing to pay a premium for machines they use to play games, music and video.

The XPS range comes as Dell, the No. 1 PC maker, looks for ways to boost profits as competition drives down PC prices.  Alex Gruzen, senior vice-president of Dell Product Group, said the XPS M1210, XPS M2010 and XPS 700 are aimed at 'a more discerning, premium customer'.

The XPS M1210 and M2010 are multimedia-ready laptops that further extend the company's video game-oriented XPS line into entertainment. The four-pound XPS M1210, a multimedia and gaming laptop, with a starting price of US$1,300. The sleek XPS M2010, which was unveiled at the Consumer Electronics Show in January, has a 20-inch, high-definition wide-screen monitor, eight speakers and other features. Prices start at US$3,500. Also available is the XPS 700, a desktop computer for video game enthusiasts. Prices range from US$2,300 to US$3,500 for out-of-the-box systems.

The move comes as the No. 1 PC maker is looking for ways to boost profits as competition drives down PC prices. Dell has been expanding its selection of gaming PCs, which require more power and sophisticated graphics and can sell for five to 10 times as much as desktop PCs

By: DocMemory
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