Intel, today introduced its first NOR flash products aimed at the emerging low-cost cell phone segment. The new products have a new pin sharing package to minimize pin count and are configured to work with low-cost, single-chip baseband and RF solutions from leading chipset suppliers, the company said.

Intel remarked that it is introducing these products in response to increasing market demand for low-cost phones. The mobile phone industry's GSM Association estimates that only 20% of the world's population use handsets, largely because of handset costs, according to Intel.

"We're expanding Intel's proven leadership in NOR flash memory for handsets to the emerging low-cost handset market segment," said Darin Billerbeck, vice president and general manager of Intel's Flash Products Group. "Our handset customers can choose from a comprehensive menu of NOR flash memory products from 32Mbit density at the low end to 1Gb density for multi-media cell phones."

"We view the low-cost handset market segment as an ongoing growth opportunity and we have a migration path in place to transition our products from 130nm and 90nm process technology to 65nm process technology in 2007," Billerbeck added.

Intel's products for the low-cost handset market segment feature lower density NOR flash memory products from 32Mbit to 256Mbit with optional RAM in a multi-chip package. These products include a common 88-ball QUAD+ package with an address-data multiplexed (A/D Mux) configuration that simplifies the design-in process, enabling faster time-to-market and lower design costs, the company said.

Intel said these memory solutions are expected to evolve to also support the common 107-ball x 16C package with an A/D Mux configuration.

Available in both single-chip and multi-cell packages, the products are sampling to customers now and will be in volume production in the third quarter this year, Intel said.

By: DocMemory
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