AMD aims to ship a total of 1.41 million of Socket 754 Sempron CPUs in emerging markets in the third quarter, trying to clear the present inventory as well as enlarge its market share, according to sources at Taiwan-based motherboard makers.

AMD plans use the effort to fight back pressure from Intel that recently resumed offering Celeron D 315/326 desktop CPUs to channel partners, the sources said.

Replying to Intel's move, AMD will resume shipments of Sempron 2600+ (1.6GHz core frequency, 128KB L2 cache) CPUs priced at US$38. The company will also reduce the price of Sempron 2800+ (1.6GHz, 256KB) as an addition to its comprehensive channel price cut for the Athlon 64 CPU lineup these days, the sources said.

The shipments breakdown between Sempron 2800+ and 2600+ in emerging markets will be 9:1, the sources detailed.

Local motherboard makers sees the effort as AMD's attempt to focus on promoting AM2-socketed Sempron CPUs that have to fight against Intel's Celeron D. However, industry observers pointed out that success of this strategy will depend on plans of DRAM makers since Socket 754 Sempron CPUs only support DDR memory technology.

By: DocMemory
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