Monday, August 7, 2006
Viacom's MTV Networks has agreed to distribute clips from its cable networks over Google's advertising network, in a test of what could become a new economic model for Web-based video delivery, the companies said Sunday.
The project, a year in the making, marks the first time Google will distribute ad-supported videos across its AdSense network from a major programming provider. The ad-supported video distribution project will begin testing later in August.
Google's AdSense network currently handles primarily text and graphical-oriented brand advertising. The MTV trial, if successful, would highlight the progress Google is making in evolving beyond its reliance on delivering Web-based text ads from which it derives most of its revenue and profit.
Viacom's exclusive deal with Google also marks the first time MTV will syndicate its shows across the Web beyond the company's own Web sites. The change parallels what it has done on cable and satellite TV services for the past 25 years.
By: DocMemory
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