Until now, the market for mobile LCDs with WVGA resolution (800x480) has focused on 8-inch and 9-inch displays. Samsung's single-chip solution replaces the four to seven driver ICs common for a 7-inch display, eliminating the need for a separate printed circuit board to house timing control and power components, the company said.

"Using a single-chip packaging solution, we have integrated most of the display electronics on an amorphous silicon LCD," said Yun Jin-Hyuk, executive vice president and head of the Mobile Display Business Team of Samsung.