Wednesday, October 18, 2006
RadioShack Corp. thinks it has found a way to help consumers wondering how to edit digital photos or understand the difference between 1080i and 1080p high-def televisions: online classes.
The electronics retailer on Wednesday announced a series of virtual training courses to help consumers learn about tech topics including digital photography techniques, choosing and setting up an HDTV, what to look for when buying a new computer, and information about satellite radio.
The classes will have staggered start dates beginning this month and November.
Participants who sign up online can take the courses at their own pace but it shouldn't take more than a month to complete. The classes will be moderated by instructors with experience in the specific topics, company officials said.
The hope, of course, is that shoppers will use their newfound wisdom to buy products from RadioShack.
"We need to be out there giving advice and building loyalty and trust in the RadioShack brand," said Bob Kilinski, the company's vice president of marketing. "Our brand position is trying to help people get the most out of technology in every neighborhood in America. This is an extension of our offline brand."
The announcement comes amid a rebuilding effort at Fort Worth, Texas-based RadioShack
By: DocMemory
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