Friday, November 17, 2006
Sony the world's largest maker of video-game players, began selling the PlayStation 3 in the U.S. in a debut marred by production delays and software glitches.
Sony's ability to ramp up production will determine whether it will sell enough machines in the weeks through Christmas to maintain its lead in the $20 billion console market. Nintendo Co. releases the Wii in the U.S. on Nov. 19. Microsoft Corp.'s Xbox 360 began selling last year.
Sales will get off to a slow start. The PlayStation 3 will account for 12 percent of new game console sales in the U.S. this year, lagging Xbox 360's 74 percent and Nintendo Wii's 14 percent, he said. By 2011, the PlayStation 3 will have captured 44 percent of the market, compared with 40 percent for the Xbox 360 and 16 percent for the Wii.
``It's more a marathon than a sprint,'' said Kaz Hirai, chief executive officer of Sony Computer Entertainment America. ``The most important thing is to have great software, compelling entertainment content that's really immersive and fresh.''
By: DocMemory
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