Worldwide LCD TV factory revenue will rise by 20 percent in 2007, expanding to $53.5 billion, up from $44.7 billion in 2006, according to iSuppli. This represents a 56 percentage point decrease in growth compared to 2006, when LCD TV revenue increased by 76 percent, the firm said.

Global LCD-TV shipments will rise to 62.5 million units in 2007, up 57 percent from 39.7 million in 2006, according to the firm. This 57 percent growth would be down dramatically from 95 percent growth in 2006, iSuppli said.

According to iSuppli, the projected slowdown is attributed to the large volume of LCD TVs, which makes it difficult to maintain dramatic growth on an annual basis.

Revenues for LCD TV manufacturers will continue to grow despite declining average selling prices (ASPs), which have been falling quite rapidly over the past few quarters of 2006 and will persist through 2007, according to iSuppli.

The overall LCD TV ASP will decline at an average of 12.8 percent from 2006 to 2010, with the most evident decreases in the 35-inch and larger market, iSuppli said. Overall LCD TV revenue will rise at a compound annual growth rate of 17.2 percent during the same period, the firm said.

By: DocMemory
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